Recently though men have started butting in, have been telling MumsNet what women should be allowed to say. Sadly, MumsNet have paid attention to these men and are deleting posts that state the biologically obvious and the opinions of many women.
I think I may have some useful thoughts
The Customers, the Product and the Asset.
MumsNet product is not the conversation on the boards or the support women find.
The product is the adverts. The customers are the advertisers.
That product only has value because of the content on the site. The current content and the new content constantly flowing in. It’s this content flow that brings eyes and clicks to the ads and that is what makes the product, the ads, valuable to the customers.
As far as assets go, MumsNet probably rents a fair number of computers, some offices and has around 200 staff on their books https://www.glassdoor.co.uk/Overview/Working-at-Mumsnet-EI_IE1291374.11,18.htm. Their only really valuable, irreplaceable asset is the content and the flow of new content. Everything else is replaceable, everything else can be done by any other half competent internet start up with a bit of capital.
The Value in Mumsnet
If the women of MumsNet withdraw their labour MumNet’s principle asset losses its value.
If the women of MumsNet withdraw their labour, MumsNet will have to pay attention.
If the content flow and pages views went down sharply, even for a day. MumNets would pay attention.
And MumsNet mums, of course have the perfect tool for organising this.
You have the power.